Strategic Guy

If there’s one thing corporate marketers attending Eloqua’s annual user conference have in common, it’s how much they love to tweet. If you haven’t been glued to Twitter today, chances are you’ll have a hard time catching up, especially as the continuous stream of tweets continues to pour in. Not to worry, however, as we, the editors of All About Experience have been faithfully monitoring the social media activity throughout the day.

Today’s panel discussion, “How Brands Become Publishers and Create Customers” featured several industry leaders including Toby Murdock, CEO of Kapost, who left attendees a-buzz with this key takeaway: “Content is the force that moves the buyer down the funnel.”

Content is the force that moves prospects down the sales funnel. @tobymurdock #EE12 #marketing

— Thamina Christensen (@thamina) November 7, 2012

Readers may recall the recent Q&A we posted featuring Michelle Burrows, Vice President of Demand Marketing at inContact, in which she previews the presentation she gave earlier today on aligning marketing and sales departments. Attendees gave rave reviews:

My favorite #EE12 topic so far is Sales and Marketing alignment via marketing automation. Great presentation by Michelle Burrows.

— Brandon Jensen (@TheBKJensen) November 7, 2012

Lead scoring is not a “set-it and forget it” process. It will change over time – evaluate on a regular basis via @burrowsmichelle #EE12

— Carlos Hidalgo (@cahidalgo) November 7, 2012

And last, but far from least for the day, was marketing guru, Charlene Li, Founder of the Altimeter Group, who wowed attendees with her presentation on the modern marketer. Key takeaway: “Modern marketing is all about relationships and mastering the art of failure.”

To be a modern marketer you have to: have the courage to build relationships, and master the art of failure. – via @charleneli #EE12

— Eloqua (@Eloqua) November 7, 2012