Strategic Guy

When my wife worked in corporate marketing at telecom provider MCI a colleague of hers received a voice message from the actor Andrew Shue who was seeking a partnership for his company.

The message started, “Hi, this is Andrew Shue.  You may remember me as Billy from the TV show Melrose Place…”

Celebrity is newsworthy.  It helps open doors and gets discussions started.

Here’s an Email pitch and press release I received this afternoon that hypes a new wellness book.

I share this with you simply because I dig Vince Vaughn and consider Swingers, Old School and Wedding Crashers three of the finest movies of the past two decades.  (Yes, I have a sense of humor of an eight-year-old.)

So…in no way view this post as an endorsement of Shea Vaughn, her approach to wellness or her book.

Dear Marc Hausman :

Do you feel frazzled, disconnected, unhappy? Chances are good, either you or someone you know has just lost their zest. Shea Vaughn has discovered the solution – a remarkable blend of wellness training, inspiration and practical advice. For added interest this charismatic personality is also the mother of Vince Vaughn, the award-winning actor and comedian.

We would very much appreciate your help in getting this message out to your audience via your blog. We are sure that many of your readers would greatly benefit from the wealth of knowledge and experience Vaughn shares in her book. Thank you.

NAME OF PR REP

PR COMPANY

FOR IMMEDIATE RELEASE

Reach Out and Grab The Life You Deserve

Chicago, IL, April 27, 2012 – If you don’t wake up every morning eager to see what gifts the day has to offer, Shea Vaughn has a few words for you. She is the founder of the SheaNetics® concept, a fresh and thorough approach to wellness, exercise and mind-body health. “SheaNetics takes the benefits of fitness one step further,” she says. “It’s about uniting the mind and body to reach your goals.”

In her new book Breakthrough – The Five Living Principles to Defeat Stress, Look Great and Find Total Well Being (HCI), she tells the story of the mental and emotional sides of SheaNetics® and the inspiration and answers to living life on your terms and living it well.

This doctor-endorsed practice reflects Vaughn’s east-meets-west life philosophy and has found universal appeal and application; placing her on the leading edge of the expanding interest in holistic lifestyle thinking and the positive effects it creates for individuals and corporations alike.

In her book, Shea shares how The 5 Living Principles of Well-Being lie at the heart of SheaNetics® and are powerful tools used in individual coaching and corporate lectures on how to create meaningful and productive results. She also explains how the exercise portion of SheaNetics® is an inspiring and time-saving blend of many respected formats for a creative and effective total body experience – strength, flexibility, body-sculpting and stress relief in one.

Breakthrough provides great life lessons and simple recipes for well-being including Shea’s 5-Day Breakthrough Boost. “All together it’s an easy and effective way to jumpstart your journey to a healthy lifestyle, defeat stress, look great and find total well-being,” Vaughn explains.

Shea Vaughn is a national mind-body expert, master trainer and presenter, author, wellness coach and a recognized spokeswoman for helping others create individual and business well-being. Vaughn is also the founder and CEO of SheaNetics®, the revolutionary wellness and exercise lifestyle practice that delivers a powerful mind-body experience and ignites your potential to look and feel your best on the inside and out.

Shea has appeared on The Ellen DeGeneres Show and the Marilyn Denis Show; is a regularly featured health and fitness expert on Chicago’s Windy City LIVE and The Best Ever You Network and is a frequent wellness commentator for other TV, radio, and print media and corporate events. Her SheaNetics® DVD/CD Mind-Body Collection offers dynamic, one-of-a-kind full body workouts and along with her new book Breakthrough, invites everyone to break through to a new beginning and the life you deserve.

For more information, please visit www.sheanetics.com

Breakthrough:The Five Living Principles to Defeat Stress, Look Great and Find Total Well Being
ISBN-10:0757315933
ISBN-13:9780757315930
Publication Date:10/3/2011
Price: $16.95
Purchase: Amazon

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