My Partner Parente Pens a Spot On Op-Ed
Strategic Communications Group (Strategic) partner and managing director Chris Parente penned this exceptional article in CommPR.biz that addresses a number of high impact and relevant trends that have influenced how business-to-business and public sector oriented companies communicate with external audiences.
-The shift in influence from traditional sources of credibility (i.e. business magazines, trade journals, analyst firms, etc.) to the community and conversations that define social networks.
-How this shift has accelerated the stress placed on the business models of traditional publishers, producing a vicious cycle towards increasing irrelevance.
-And, as a result, the rapid rise of corporate publishing and content marketing, and its alignment with measurable business outcomes.
Every competent communicator has been the victim of a poorly done story on a client. Notice I’m not saying a negative story, which is always a possibility and if the facts are accurate you just deal with it. I’m talking about a poorly done story—quotes mangled, single sourced, pieces in which the reporter and editor just didn’t do their homework.
When this happens, the PR person usually just suffers in silence. They don’t feel they can publicly complain, for fear of burning a bridge they will need later with the publication in question. So they mutter into their beer(s), kvetch to family and maybe moan about what a tough job PR is. Basically do everything except call the reporter out.
UPDATE: ADDED MONDAY, JUNE 25 AT 11 AM
A former journalist who is now seeking a job in public relations takes on my partner Chris Parente in this misguided response to the op-ed about sloppy reporting.
Please be sure to read Chris’ comment.